Matthew Gregory

Marketing Manager @Sota

GB

Responsible for managing marketing efforts of long-established MSP creating exciting content, shaping core strategies and communicating with clients confidently. • Marketing strategy: Define the market narrative and acting as brand guardian, devising quarterly plans, and long-term campaign roadmaps• Management: Writing clear briefs with scalable objectives, angles and messaging with clear communication for Marketing Executive to deliver on assets such blogs, case studies, videos, socials, email, etc.• Quality control: Draft or edit high impact pieces for key launches, bids or thought leadership• Campaign delivery & optimisation: Leading multi-channel campaigns; tracking performance, iterating and report outcomes to senior management and Chairman• Alignment with Sales: Syncing pipeline goals with sales department, enabling and assisting in demand generation and conversion rates• Brand stewardship: Ensuring brand consistency across all channels using very detailed brand guidelines across all touchpoints• Event management: Shaping development of webinars, trade shows and product launches

University of Kent

Master of Arts (M.A.), Creative Writing

Concorde International

Cambridge CELTA, TEFL

University of Kent

BA Joint Honours degree, Comparative Literature & English Language; Linguistics