Sarfaraz Alam
Digital Marketing Manager @Ratiobox
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WORK HISTORY
Digital Marketing Manager @Ratiobox
Gurugram, IN
Digital Marketing Manager supporting growth and scale-up phase- Built and currently leading a cross-functional digital marketing team- Managing and scaling Google Ads (PPC) budgets of per month- Established performance marketing foundations, including account structure, keyword strategy, bidding frameworks, and ad testing processes- Delivered 3x–4x ROAS during the scale-up phase while maintaining efficient CPA and CAC- Led funnel strategy and conversion rate optimisation (CRO), improving lead-to-conversion rates by 25–40% across core funnels- Launched and scaled SEO initiatives (technical fixes, on-page optimisation, content strategy), contributing to 30–50% growth in organic traffic - Implemented marketing analytics and tracking infrastructure using GA4, Google Tag Manager, Google Search Console, and Looker Studio- Developed SOPs, workflows, and reporting cadence to support scalable marketing operations- Working closely with founders and leadership on growth planning, budget allocation, and channel expansion
EDUCATION
Punjab Technical University
Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
ABOUT SARFARAZ ALAM
With over 6 years of experience in digital marketing, I have worked extensively on SEM, SMM, and lead generation campaigns for various sectors, including Education, healthcare, e-commerce, D2C, medicine, restaurants, services, auto, and furniture & kitchens, targeting markets in the UK, USA, Australia, and India.I have hands-on experience in digital marketing, right from strategy planning to execution and reporting, and have used various analytics tools, including Google Analytics, Google Search Console, and Google My Business for website analysis. I have applied ethical SEO best practices while performing tasks such as link building, keyword research, competitive analysis, content optimization, meta tag creation, alt tag creation, and social media optimization.In addition, I have experience in modifying content in WordPress, Shopify, Squarespace, Weebly, and Wix, and have a basic understanding of programming skills and tools such as HTML, CSS, SEMrush, Ahrefs, and Screaming Frog.I am proficient in designing tools like Canva and have experience working on small to medium-sized digital marketing clients, including branding and performance-based campaigns. I have been involved in setting up digital ad campaigns from scratch to scaling up existing campaigns, landing page creation, lead generation, and ad creation.I am comfortable working with platforms/sources like Google Search, Google Display Network (GDN), and Facebook, and am always eager to learn more and increase my expertise in new ad publishing/serving platforms. I am certified in HubSpot Social Media Marketing, Digital Marketing, SEMrush Competitive Analysis & Keyword Research, On-Page Technical SEO, Content Marketing, SMM Fundamentals, and Canva Graphic Design.I am proficient in MS Excel, PowerPoint, and Word, and am committed to achieving results while maintaining a high level of accuracy and attention to detail.
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