Lynzee Alvarez
Sr Social Media Manager @FairPlay Sports Media
Signup · Get unlimited contacts
WORK HISTORY
Sr Social Media Manager @FairPlay Sports Media
Led the strategic development and execution of oddschecker’s U.S. organic social media presence across X, Instagram, TikTok, and YouTube, driving engagement and brand visibility among key audience segments- Built and implemented a content strategy aligned with website and app experiences to ensure consistent messaging and maximize user conversion across platforms- Developed lifecycle-based social content tailored to core audience personas to increase relevance, engagement, and loyalty-Created and optimized educational and engaging social media campaigns that supported company-wide growth goals, achieving the highest conversion rate from app installs to oddschecker+ subscriptions- Spearhead the execution of major brand campaigns with cross-functional teams (e.g, March Madness, Super Bowl), tying social strategy directly to business KPIs and ensuring brand alignment- Reported performance and user behavior trends through tools like Sprout Social, leveraging insights to refine content and audience targeting strategies- Championed the evolution of the brand voice on social, sourcing creators and advocates to build trust and authority within the U.S. sports betting community- Developed AI Avatars based on core audience personas to personalize user journey and increase conversions of OC+ subscriptions.
EDUCATION
Florida State University
Bachelor of Arts (BA)
ABOUT LYNZEE ALVAREZ
Strategic Marketing Leader with 12+ years of experience in integrated marketing, driving…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.