Lynsey Restaino Zeiter

Digital Marketing Specialist @Metro Development Group

Tampa, FL, US

Lead and oversee all digital marketing initiatives, including SEO/SEM, website management, email marketing, social media engagement, and display advertising campaigns.• Strategize and maintain a robust social media presence by developing content calendars, posting updates, and actively engaging with the online community.• Analyze and report on the performance of all digital marketing campaigns, assessing against defined goals (ROI and KPIs) to inform strategic decisions.• Identify market trends and insights, optimizing budget allocation and performance based on comprehensive data analysis.• Conceptualize and implement innovative growth strategies to expand digital reach and engagement.• Design, execute, and evaluate experiments and conversion tests to enhance marketing effectiveness and user conversion rates.• Collaborate with cross-functional teams to develop and optimize landing pages, ensuring a seamless and engaging user experience.• Leverage strong analytical skills to evaluate the end-to-end customer journey across multiple channels and touchpoints, identifying opportunities for improvement.• Continuously update and enhance the company website to ensure optimal user experience, strong SEO performance, and effective lead generation.

Clearwater Central Catholic Hs

High School Diploma

University of Tampa - John H. Sykes College of Business

Master of Business Administration - MBA

North Carolina State University

Bachelor's of Industrial Design, Industrial Design

University of Tampa - John H. Sykes College of Business

Master of Science - MS, Marketing

North Carolina State University

Minor, Graphic Communications