Lynn Shaner

Marketing Manager @Engage PEO

St Petersburg, FL, US

Develop strategies and tactics to gain brand awareness and drive qualified traffic-Deploy and implement multiple email campaigns on a weekly basis, including copy, design, calls-to-action via Constant Contact-Work closely with team members using MS Teams and managed all projects and team collaboration -Deploy successful marketing campaigns and own their implementation from ideation to execution-Experiment with a variety of organic and paid acquisition channels like content creation, content curation, social media, lead generation campaigns, copywriting, performance analysis-Produce valuable and engaging content for our website and blog that attracts and converts our target groups-Build strategic relationships and partner with key industry players, agencies and vendors-Measure and report on the performance of marketing campaigns, gain insight and assess against goals-Analyze consumer behavior and adjust email and advertising campaigns accordingly