Lynlee Baumann

Event Marketing Manager @Habitat for Humanity of Omaha

Omaha, NE, US

Develop and execute comprehensive event marketing strategies that align with organizational goals, ensuring that each event contributes to broader business objectives and brand positioning.• Conduct in-depth market research to identify emerging event opportunities, industry trends, and target audience preferences, leveraging insights to inform strategic decisions.• Define event goals, target demographics, and key performance indicators (KPIs) to effectively measure and evaluate event success.• Lead the end-to-end coordination and execution of events, ensuring all planning, logistics, and delivery align with established timelines and objectives.• Oversee all aspects of event logistics, including venue selection, vendor negotiations, contract management, and coordination of event resources to ensure seamless execution.• Collaborate cross-functionally with internal teams, ensuring consistent messaging, brand alignment, and cohesive event experiences across all touchpoints.• Design and implement targeted promotional campaigns to maximize event attendance, engagement, and overall visibility.• Develop and manage event budgets, ensuring resources are allocated efficiently while maintaining financial accountability and cost-effectiveness.• Provide leadership and guidance to event staff, ensuring smooth execution and prompt resolution of any on-site challenges to maintain an exceptional attendee experience.• Conduct comprehensive post-event evaluations to assess event effectiveness, attendee engagement, and return on investment (ROI).

University of Nebraska at Omaha

Bachelor of Science in Business Administration