Lynette Peters
Multiple Director Roles @TELUS
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WORK HISTORY
Multiple Director Roles @TELUS
Driving Financial Performance• Developed 3–5 year revenue/margin plans aligned with business strategy and capacity. Built $1B annual budgets and designed programs to drive EBITDA impact.• Managed $225M+ opex budgets, consistently meeting efficiency targets while securing necessary increases. Led initiatives delivering cost savings without compromising service.• Designed operational frameworks, including balanced scorecards, dashboards, unit costs, and capacity models.• Oversaw $1B+ in capital investments, including $300M in strategic projects yielding $900M in benefits. Led cross-functional business case reviews and benefit realization tracking.Creating Actionable Strategies• Assessed health, education, and indigenous sectors to define target segments, identify business opportunities, and develop marketing strategies.• Led customer experience roadmap development, integrating customer priorities with business strategy.Transforming Data into Insights• Built capabilities for analyzing end-to-end value chain performance, client profitability, churn, capital costs, and sales funnel activities—driving programs to enhance CX and profitability.• Led national/regional sales targeting, incorporating performance trends, channel economics, and funnel health.Building High-Performing Teams• Transformed an underperforming team into a high-impact group through collaboration and shared vision.• Provided strategic leadership and business coaching to TELUS Agriculture & Consumer Goods leaders, enhancing integration with TELUS.
EDUCATION
University of Alberta
Bachelor of Commerce - BCom
University of Alberta
Master of Business Administration - MBA
Alberta School of Business, University of Alberta
Bachelor of Commerce - BCom
Alberta School of Business, University of Alberta
Master of Business Administration - MBA
SKILLS
ABOUT LYNETTE PETERS
Strategic Senior Director with diverse experience at TELUS Corporation, spanning multiple divisions including Residential Services, Business, Advertising, Management Services, and Agriculture & Consumer Goods. An authentic and supportive leader skilled at fostering high-performing teams and achieving impactful results. Adept at balancing strategic vision with tactical execution and serving as a trusted advisor to senior executives across a broad range of departments and functions. Areas of Expertise:Financial Performance Management | Investment Strategy | Business Development | Strategic Planning |Data-Driven Decision Making | Crisis Management | Contingency Planning | Leadership | Coaching and Mentorship |
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