Lyndsey Stanners
Marketing Executive @Equity Release Group
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WORK HISTORY
Marketing Executive @Equity Release Group
Drive activation of the content strategy using digital channels, primarily via client emails, CMS and websites; and working closely with the team to ensure a cohesive digital marketing experience for both B2B and B2C clients.CMS management, developing and maintaining website content across a variety of client systems.Publishing general website content and campaign pages, triaging team and stakeholder requests, keeping content up to date following regulatory updates ensuring the sites align with the digital strategy.Create engaging material to support the client experience e.g. Flyers, posters, screen graphics, yammer tiles and social postsReport on website activity, email and campaigns – using or creating analytics dashboards as required.Analyse data and understand trends/performance for digital channels.Management of client email platform - maintaining and developing templates to ensure they are consistent and on brand, and ensuring marketing records are well maintained.Manage regular email sends to specific client data sets ensuring that processes are followed and meet required timelines.Manage event support materials such as Banner stands, merchandise and collateral ensuring the Sales team are fully equipped on arrival at Roadshows.
EDUCATION
West Cheshire College
NVQ 3
DDI Business School
NVQ 2
Cheshire College South
NVQ Level 3
ABOUT LYNDSEY STANNERS
Results-driven Marketing Specialist with 25+ years’ experience delivering impactful B2B…
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