Lynda D.
Partnerships Manager @Metrolinx
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WORK HISTORY
Partnerships Manager @Metrolinx
Toronto, ON, CA
Leveraging partnership capabilities, provide strategic direction and effectively oversee and coordinate the development of new business opportunities for corporate and promotional partnerships-Build and maintain relationships with external stakeholders and partners throughout business development -Utilize data-driven research and market insight to inform decision-making, and develop compelling business cases to pitch to partners and obtain internal approvals to execute new partnerships-Work closely with internal stakeholders to determine, benchmark and plan for new initiatives -Manage sales pipeline; prepare and report on monthly financial KPIs, targets and provide analysis -Develop presentations to senior management to obtain support, as well as pitch to partners-Execute agreements in partnership with Account Management to ensure partner relationships are fosteredAchievements-First sales manager to successfully bring on an Automotive Brand for a short term partnership project, which evolved into ongoing conversation for a long-term strategic partnership-Proven targeted outreach efforts (ranking #1 in outreach monthly), brought in immense leads for the sales pipeline including esteemed companies-Implemented kaizen approaches and processes aimed at improving methods for pitching to partners
EDUCATION
Georgian College
Business Marketing - Automotive Business School of Canada, Graduated with Honours . Full scholarship recipient from WAAI
ABOUT LYNDA D.
Marketing and Communications Professional with 15+ years of experience and a solid record of achievements- Communication & Relationships: Outstanding communication (verbal, written, listening, influencing, negotiation, presentation) competencies prove valuable in building solid partnerships with diverse stakeholders including senior management, cross-functional teams, coworkers, dealerships, vendors/suppliers, community partners, customers, etc- Problem-Solving & Decision-Making: Proactive, resourceful, and creative problem solver who seeks to fully understand underlying issues by gathering relevant information, identifying risks, considering alternatives, and gaining consensus to arrive at quality decisions that contribute positively to organizational goals. Strong focus on continuous improvement and contributing ideas for new product and brand launches- Planning & Organization: Exceptional planning, organization, and prioritization skills lead to managing multiple competing priorities / projects simultaneously in demanding environments- Computer Skills: Proficient in utilizing a variety of computer systems and softwareKey Competencies:Brand Management | Partnerships | Sponsorships | Experiential Marketing | Retail Marketing |Customer Engagement & Experiences | Budget Management | Strategic Planning | Project Management | Digital & Social | Email Marketing | New Product Launches | Dealer Association Advertising | Relationship & Agency Partners Management
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