Lynda Richardson
Media Insights & Activation Director @Eleven, Inc
Signup · Get unlimited contacts
WORK HISTORY
Media Insights & Activation Director @Eleven, Inc
Create go-to-market activation plans, working with creative, strategy, consumer insights and analytics teams.For us, Creative, Strategy and Vision come together inside Activation. Using data-driven consumer, marketplace and campaign insights, we bring brands into the world in ways that are imaginative and effective.Practices include Comms Planning, where we develop strategies to motivate consumers, and Journey Mapping, where we show how campaigns work in the world. A media strategy is developed to amplify our creative, using deep channel insights. The result is an plan that engages consumers in exciting ways, at the right moment. We then use advanced analytics to measure impact and effectiveness.
EDUCATION
Texas A&M University
Bachelor of Business Administration (B.B.A.), Marketing, Management
SKILLS
ABOUT LYNDA RICHARDSON
Key areas of focus are media, marketing, brand building and media measurement & …
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.