Lyle Hastings

Marketing Manager @Lightforce Solar

Auckland, NZ

I lead the development and execution of all marketing initiatives for the business, including managing customer lead generation and conversion. Key responsibilities encompassed digital lead generation, advertising, branding, brand repositioning, and relaunching, as well as designing the company’s annual promotional program. Developed and implemented comprehensive brand and marketing strategies for both B2C and B2B markets. This involved building the entire marketing function from the ground up, as no internal framework previously existed.

University of Auckland

Bachelor of Business - Major in Marketing, Marketing