Lydia Griffin

Digital Marketing & Content Creation Intern @Siena University

Loudonville, NY, US

Collaborate with the Associate Director of Operations to develop and implement a content strategy for the Siena Research Institute, sharing research findings and campus insights across TikTok, Instagram, and LinkedIn. Plan weekly posts, research trends, and script content; create short-form videos, graphics, and copy using Canva and Adobe; and manage the editorial calendar to ensure consistent, on-brand messaging. Monitor analytics, report on engagement, support internal communications, and assist with media monitoring through Meltwater to strengthen digital outreach and audience growth.

Siena University

Bachelor's Degree in Marketing with a Concentration in Digital Marketing and Communications, Marketing

Universidad Nebrija

Bachelor of Science - BS, Marketing

Conard High School

High School Diploma