Lydia R.

WORK HISTORY

EDUCATION

ABOUT LYDIA R.

I’m a brand-obsessed marketing leader with over nine years of experience shaping, scaling, and strengthening brands across the health, beauty, wellness, and FMCG sectors. I specialise in developing full-funnel brand strategies that drive performance and build lasting equity, blending creative intuition with commercial insight.From launching standout products to leading rebrands and expanding into international markets, I’ve worked across D2C and B2B environments in both agency and in-house roles. I focus on crafting authentic brand identities, leading strategic storytelling, and delivering consistency across every customer touchpoint.As a former professional makeup artist with additional qualifications in personal training and nutrition, I bring a deep understanding of consumer needs and behaviour in these spaces.I’ve led cross-functional teams, mentored emerging talent, and worked closely with product, sales, and creative teams to align brand direction with broader business goals.Outside of work, I recharge with music (both listening and playing), long hikes and strong coffee.