Lydia Murray

Scientific Marketing Assistant @Proteintech Group

Manchester, GB

Co-ordinated and supported lead generation campaigns to meet commercial goals increasing followers by 70% growth rate across all social platforms through influencer collaborations and communicated marketing campaigns, timelines, and deliverables to the wider team- Assist the Product Management, Marketing teams and Sales teams with reports and monitor relevant marketing KPIs (key performance indicators) through the utilisation of sales CRM, i.e. Salesforce- Worked with Salesforce lead on marketing projects to generate reports, dashboards, Pardot lead capture forms, workflow and validation rules- Assisting on Front-end development of the organisations website by creating, uploading and managing technical content of individual webpages using Umbraco and collaborating with SEO and PPC Manager- Proficient in video editing using Adobe Premier Pro and Wistia (video marketing platform); editing videos and audio, adding transitions and subtitles, render and export video content- Manage the creation of marketing materials, working with the Graphic Designer to produce compelling technical content- Create and manage scientific marketing content: educational blogs, event emails, summarising publications, lead campaigns.

The Manchester Metropolitan University

Bachelor's degree