Lydia Hollett
Director of Consumer Segments & Retail Marketing, Senior Vice President @Bbva In The Usa
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WORK HISTORY
Director of Consumer Segments & Retail Marketing, Senior Vice President @Bbva In The Usa
Birmingham, AL, US
Marketing Strategy & Agile Transformation Crisis Management & Coordination Consumer Segment Strategy & Execution Deposit Product Management
EDUCATION
Spring Hill College
Bachelors, Finance/Economics and Management
Academy of the Sacred Heart (New Orleans, LA)
High School
University of Alabama at Birmingham
Masters in Business Administration, Finance and Management
SKILLS
ABOUT LYDIA HOLLETT
Accomplished financial services SVP with diverse experience in problem solving, strategic planning and execution. Strong communication, marketing, product management, segmentation, leadership and relationship management skills. Communication & Marketing - product, campaign and promotional marketing management, internal communication and training development Product Management - new product development with successful launches, portfolio retention and cross sell, stable plans executed on budget Customer Segmentation - development and growth of programs targeting diverse consumer segmentsLeadership & Relationship Management - bonds across lines of business and with vendors/strategic partners, engagement in developing strong employees
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