Lindsey Voorhees
Senior Lifecycle Marketing Manager @BetterUp
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WORK HISTORY
Senior Lifecycle Marketing Manager @BetterUp
Salt Lake City, UT, US
EDUCATION
Weber State University
Bachelors, Business Marketing
SKILLS
ABOUT LINDSEY VOORHEES
Accomplished marketing strategist with over 12 years of experience driving substantial revenue growth and increasing customer engagement. Recognized for expertise in both B2C/D2C and B2B markets, specializing in customer acquisition, demand generation, lifecycle marketing, CRM strategy, and marketing analytics. Proven ability to build and execute comprehensive marketing strategies, manage segmentation, and leverage automation tools to enhance campaign performance. Adept at acquiring new customers, boosting retention, increasing purchase frequency, and maximizing customer lifetime value (LTV).I have operational experience in the following:* Marketing Strategy & Digital Strategy* Lifecycle Marketing Strategy and Email/SMS/Push Program Execution* E-commerce (D2C) Sales Growth* Content development and storytelling* Web Merchandising, Testing and Conversion Optimization Strategies* Web Analytics, Personalization & Segmentation Strategies* Organic and Paid Digital Demand Creation (Email, Social, Search, Display)* ABM, Customer Marketing, Customer Experience Marketing
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