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Allison Sands

Senior Product Marketing Manager @BetterUp

Burlington, VT, US
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2025 — Present

Senior Product Marketing Manager @BetterUp

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Burlington, VT, US

EDUCATION

2018 — 2018

Pragmatic Marketing LLC

Certified - Level II, Product Marketing

N/A

Regis College

B.A., Political Science

SKILLS

Marketing AutomationSales ProcessSalesforce.comLead GenerationStart-UpsMarketing StrategyStrategic PartnershipsSolution SellingProgram ManagementPragmatic Marketing CertificationVertical MarketingPublic RelationsAnalyst RelationsEducational TechnologyDemand GenerationStrategyMarketingSoftware IndustryLeadershipEvent ManagementAct-on SoftwareProduct ManagementSales OperationsEnterprise SoftwareManagementSalesforce.com AdministrationSocial Media MarketingEnterprise Content ManagementGo-to-Market StrategyProduct Marketing

ABOUT ALLISON SANDS

Senior B2B SaaS Product Marketer with a track record of driving adoption and accelerating growth through clear messaging, sharp GTM execution, and deep cross-functional alignment.At Personio, I led go-to-market for three major launches—including a Surveys product that hit $1M ARR in under six months. I specialize in building scalable messaging frameworks, influencing roadmap through customer insights, and crafting enablement that moves pipeline.I thrive at the intersection of strategy, storytelling, and shipping fast.

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