Lusine P.
Global Marketing Manager @Decisionbrain
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WORK HISTORY
Global Marketing Manager @Decisionbrain
Bologna, IT
Lead global digital marketing initiatives, including website optimization, SEO strategy, and paid media (Google Ads, LinkedIn Ads), while integrating GenAI tools and GEO/AEO strategies to maximize LLM visibility and AI transformation• Execute multi-channel product marketing programs for DB Gene, including the creation of technical whitepapers, case studies, and video demos that translate complex low-code capabilities into compelling value propositions for global audiences.• Oversee event management for trade shows and conferences, manage marketing budget and vendor relationships, and coordinate strategic partnerships to maximize brand presence and ROI.
EDUCATION
Yerevan State University
Master's degree, International Relations and Affairs
Bologna Business School
Professional Masters, AI and Innovation Management
ABOUT LUSINE P.
Marketing Manager at DecisionBrain, leading global marketing initiatives to enhance brand visibility, generate demand, and support revenue growth across complex B2B environments.My scope spans digital strategy, campaign execution, website and performance optimization, events, and strategic partnerships, focused on delivering measurable impact across the funnel.I’m particularly interested in how GenAI and GEO/AEO are reshaping marketing, and I actively apply AI-driven and data-centric approaches to improve discoverability, engagement, and ROI.I hold a Master’s degree in AI and Innovation Management from Bologna Business School, and I’m passionate about bridging AI and marketing to turn emerging technologies into tangible business outcomes.Opinions are my own and do not represent my employer.
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