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Lupa Castro
Sm Customer Insights & Opps Head @Novartis
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WORK HISTORY
Sm Customer Insights & Opps Head @Novartis
MX
Lead the transformation of the Insights, Business Intelligence & Commercial Analytics team, moving forward to the futuristic and predictive use of insights, driving strategic decisions, monitoring market changes and new trends in the pharmaceutical world.
EDUCATION
Instituto Tecnológico y de Estudios Supereriores, Campus Estado de México
Licenciatura en Mercadotecnia, Marketing & Comunicacion
ABOUT LUPA CASTRO
Guadalupe Castro is distinguished by its revolutionary way of thinking, futurology, Game changer. Passionate about Insights and marketing. Lead the transformation of the Insights, Business Intelligence & Commercial Analytics team, moving to the futuristic and predictive use of insights, driving strategic decisions, monitoring market changes and new trends in the pharmaceutical world.A natural forward thinker, excellent interpersonal skills recognized for its leadership, teamwork, play to win mindsted, leading people to be better every day. Creating and building powerful brands, which generate a positive impact on companies, and the life of our customers and consumers.
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