Luna Cabaluna
Digital Marketing and Demand Generation Professional @The Reynolds and Reynolds Company
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WORK HISTORY
Digital Marketing and Demand Generation Professional @The Reynolds and Reynolds Company
Dayton, OH, US
The Reynolds and Reynolds Company provides innovative software, services, and technology solutions that help automotive dealerships streamline operations and enhance customer service.As a Digital Marketing and Demand Generation Professional, I manage social media platforms and optimize digital marketing campaigns for KeyTrak, Auto Data Direct, Secure Title Administration, and MOGOtrack. I focus on driving growth through data-driven strategies, improving engagement and conversions across platforms like LinkedIn, X (formerly Twitter), and Meta (formerly Facebook), using tools like HubSpot, Google Ads, and Google Analytics.Key Responsibilities:• Google Ads: Develop and optimize campaigns for multiple brands, increasing conversions across branding and product solutions.• LinkedIn Advertising: Manage targeted campaigns to drive lead generation in niche markets like law enforcement and RV dealers.• Google Analytics: Analyze website and campaign performance, extracting insights to refine strategies.• HubSpot: Use social tools to schedule and publish content, track performance, and optimize engagement. Build and optimize landing pages to boost lead generation.• Organic and Paid Social Media: Create and manage content across platforms to enhance engagement and follower growth.• Collaboration: Align with content and sales teams to meet business goals.Brand Overviews:• KeyTrak: Offers secure key and asset management to prevent theft and loss in industries like automotive, law enforcement, and multifamily.• Auto Data Direct (ADD): Provides access to motor vehicle and driver records, supporting compliance for auto sales, insurance, and law enforcement.• Secure Title Administration (STA): Manages title and lienholder processing for financial institutions, ensuring compliance with state regulations.• MOGO: Delivers GPS tracking solutions to monitor vehicles in real-time and increase safety and productivity across their fleets and vehicles.
EDUCATION
University of Dayton
Bachelor of Science - BS, Marketing
Whiteland Community High School
High School Diploma
ABOUT LUNA CABALUNA
I’m a Digital Marketing and Demand Generation professional with a background in Marketing and Psychology from the University of Dayton. I thrive at the intersection of creativity and data, blending design, storytelling, and strategy to drive measurable results across multichannel campaigns.Since joining The Reynolds and Reynolds Company, I’ve managed digital and social media marketing for 4 brands, leading paid and organic strategies across platforms like LinkedIn, Google Ads, and Meta (Facebook). From refining ad creatives in Canva to analyzing performance in Google Analytics and HubSpot, I’m constantly learning, optimizing, and collaborating to improve and deliver strong brand engagement and growth.I’m passionate about continuous improvement, and I bring a curious, people-centered approach to my work. At the University of Dayton, I held leadership roles in organizations that celebrated cultural identity and promoted inclusion, which shaped how I collaborate and communicate today. I value collaboration, diverse perspectives, and authentic connection.I’m excited by opportunities where I can bring fresh ideas to the table, grow alongside innovative teams, and contribute to creative, data-informed marketing solutions. Let’s connect!
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