Luke Oconnor
Sales Director Emea & s Asia - Osprey & Hydro Flask @Osprey Europe
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WORK HISTORY
Sales Director Emea & s Asia - Osprey & Hydro Flask @Osprey Europe
Leeds, GB
P&L ownership for the Sport, Outdoor, Travel & Lifestyle verticals with a remit for expansion into emerging regions and channels in Europe, Middle East, Africa & South Asia to reach targeted shopper groups- Nine figure $ Sales- FY25 Osprey +7% & Hydro Flask +55%- 1,300 Customers in >75 countries - Expanding organisation and structure - Direct, Agent & Distributor models - Integrating Osprey into Helen of Troy - Collab pipeline & execution - GTM Strategy - Optimising Icons & Franchises (tiering and channels)- Enforcing and Policing SDN
EDUCATION
Aston University
Business & Management (with industrial placement), Operations/Supply Chain Management, Leadership & Work Psychology
ABOUT LUKE OCONNOR
An International Sales Director and Commercial Leader with over 15 years of sales and P&L success across Outdoor, Lifestyle, and FMCG sectors in both established and emerging markets and channels. A trusted partner to C-Suite and Senior Leadership Teams, with extensive experience navigating US corporate (Blue Chip) structures while maintaining a dynamic, entrepreneurial approach.A resilient operator, recognised for a collaborative mindset and the ability to forge strong international networks (agent and distributor) as well as direct retail partnerships, consistently delivering sustainable growth across EMEA even during periods of internal disruption and market volatility. Proven creator of high-performance teams, engaging cultures, and the successful execution of complex go-to-market strategies.Passionate about the intersection of design, brand storytelling, and commercial performance, underpinned by data and analytics to deliver effective customer and consumer solutions.
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