Luke N.

Team Lead, Campaign and Creative Manager @Amazon

Berlin, DE

Led and developed a team of up to 9 campaign and creative managers, driving performance, efficiency, and professional growth- Managed a global program management initiative for a creative asset management tool, driving a 60% increase in internal adoption and a 34% increase in external adoption of a streamlined creative asset management tool- Designed, built and implemented a new global creative intake process, adopted by 30% of all global clients, improving workflow efficiency- Global lead stakeholder, user tester, and workflow designer for campaign manager processes in a new CRM tool, ensuring user-focused design and operational effectiveness- Managed the internal DE team engagement initiatives, implementing changes that increased job and manager satisfaction, maintaining results above Amazon benchmarks- Led the DE operational excellence program, maintaining metrics above benchmarks for 2024 and achieving defect reductions beyond target by H2- Managing the largest EU toy account and leading a team of 3 Campaign managers, driving performance across EU5 markets and expanding into developing markets. Developing full-funnel, multi-national advertising strategies using Amazon’s ad suite (Fire TV, Kindle, Display, IMDb, Twitch) and managed end-to-end campaign management, from strategy, creative development and launch.