Luke Brown
Marketing Analyst @Sprott Student Investment Fund
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WORK HISTORY
Marketing Analyst @Sprott Student Investment Fund
Ottawa, ON, CA
Contribute to SSIF’s digital marketing and engagement strategy across Instagram and LinkedIn (reels, stories, highlights), translating investment concepts into high-engagement content for the Sprott community.• Analyze engagement and audience performance metrics to optimize content strategy, event promotion, and outreach effectiveness.• Plan and promote fund events, competitions, and information sessions, supporting recruitment initiatives and brand visibility within the Sprott School of Business.• Collaborate with investment and executive teams in strategy meetings to align marketing initiatives with SSIF’s mandate and long-term objectives.
EDUCATION
Sprott School of Business at Carleton University
Bachelor of Commerce (Honours), Finance and Marketing
ABOUT LUKE BROWN
I’m a Finance and Marketing student at Carleton University’s Sprott School of Business with a strong interest in investment research, growth strategy, and building scalable, data-driven businesses.I’ve developed a multidisciplinary background that bridges financial analysis, market research, and performance marketing. As an Investment Research Intern with the Sprott Student Investment Fund, I contributed equity research and sector analysis supporting a student-managed endowment fund with over $3M in assets under management, helping inform portfolio decisions that achieved a 17.3% CAGR.Alongside capital markets, I’ve built and scaled revenue-generating growth initiatives in fast-paced environments. As a Growth and Performance Marketing Analyst, I scaled an independent affiliate business to over 400 clients in under seven months, generating more than in direct profit through targeted digital outreach, conversion optimization, and performance analytics. I’ve also launched and optimized an e-commerce operation generating consistent monthly revenue through SEO-driven traffic growth and data-backed strategy.I’m actively involved in student leadership as Social Director for the Sprott Business Students’ Society, where I manage a annual budget, lead cross-functional teams, and deliver high-impact programming for over 200 students using data-driven planning and post-event analysis to maximize engagement and outcomes.I’m motivated by environments that reward curiosity, execution, and long-term thinking, and I’m particularly interested in roles where finance, analytics, and growth intersect.Contact me at l••••••••@outlook.com
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