Luke Casesa

Digital Production Coordinator @INNOCEAN USA

Huntington Beach, CA, US

Client: Hyundai - Leading cross-functional teams—including Account, Creative, Strategy, UX/UI, Product, and Development—in the successful execution of high-quality digital initiatives, serving as the primary point of contact to launch and optimize campaigns and MYUs- Utilized Adobe Experience Manager (AEM-DAM) to implement site updates and author components using SAP data, in close collaboration with Development teams- Applied A/B testing methodologies to guide decision-making and optimize performance for complex, strategy-driven digital projects- Contributed to internal and client-facing meetings, including project prioritization sessions, daily stand-ups, sprint planning, creative strategy discussions, and business operations updates