Debbie Hsieh

Executive Digital Producer @INNOCEAN USA

Huntington Beach, CA, US

Lead digital production team to plan out up to 100+ simultaneous web projects/maintenance issues for short term (2 week) to long term (1 quarter) deployments. Manage 50+ production, product, UX, and creative resources against priority projects, including high visibility initiatives and all-new launches.Notable projects:Produced year-long $20M hyundaiusa.com site redesign, April 2019- April 2020. Lead and supported 50+ IWA employees, spanning account, UX, creative, production, product, and proof teams, to create, migrate, and upload over 200 pages of content and assets. Managed two development vendors to fulfill HMA business needs for site content and site behaviors. Co-developed and defined new workflows for larger digital team via collaboration from internal and vendor groups; encouraged and empowered junior producers to volunteer fresh perspectives for new processes, thus adding to their investment into the new site. Facilitated dozens of internal touch points, creative/ux working sessions, and client statuses, while keeping stakeholders informed, on track, and action oriented.Produced year-long redesign of HyundaiUSA.com\'s Build tool, Jan 2018 - March 2019. Worked with HAEA and creative, production, studio, web ops, and product to triage and launch warranty projects. Developed and defined new MYU process for BYO component; mitigated internal pain points of conflicting data points by creating concise, consolidated documentation to serve as single source of truth for the digital team, thus improving routing efficiencies; documented new behaviors for new tool. Launched BYO Refresh Mobile in March.

UCLA

Mass Communications

UCLA

Bachelor of Arts (B.A.), Mass Communication/Media Studies