Lukas Paschke

Gm Journey Management @Plan.Net Group

Hamburg, DE

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Mar 2022 — Present

Gm Journey Management @Plan.Net Group

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Clients:BMW (automotive), MINI (automotive), Messe München (fairs), Danone (health & life)Strategic Lead in Building a Scalable Customer Journey and Experience Practice Across 26 CountriesLed the design and deployment of a customer journey and customer experience (CJ/CX) practice for both the MarCom Engine and Plan.Net, ensuring scalability across clients and markets in 26 countries. Developed briefing platforms and coordinated the definition of end-to-end MarCom processes for national and international marketing organizations.

EDUCATION

2001 — 2002

Pforzheim University

PR-Consultant, Public Relations

2001 — 2004

Pforzheim University

Diplom, Marketing Communication

SKILLS

Brand ArchitectureDirect MarketingInteractive AdvertisingDigital StrategyDigital MarketingAdvertisingStrategyCreative StrategySocial Media MarketingStrategic CommunicationsBrand DevelopmentCreative BriefsMarketing CommunicationsCustomer InsightViral MarketingDigital MediaConcept DevelopmentIntegrated Marketing

ABOUT LUKAS PASCHKE

With over 15 years of experience in customer experience management, digital marketing…

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