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Luiz Ferreira
Business Intelligence Manager @Forvis Mazars no Brasil
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WORK HISTORY
Business Intelligence Manager @Forvis Mazars no Brasil
Sao Paulo, BR
Reporting to the CEO and Commercial Director.• Responsible for structuring, leading, and evolving the Business Intelligence function at Forvis Mazars, with a focus on delivering market intelligence to support strategic decisions, enhance commercial effectiveness, and identify new business opportunities. This role bridges data, technology, and analytical vision with the firm’s growth objectives.• Structure the Market Intelligence function from scratch, starting with an internal diagnosis of tools, processes, data, and stakeholders.• Map and integrate internal data sources (CRM, sales pipeline, ERP) and external sources (industry databases, market platforms, specialized media).• Develop and maintain strategic dashboards and reports with commercial performance indicators, sector positioning, and opportunity mapping.• Conduct predictive and retrospective analyses to support decision-making in BD, marketing, and executive leadership.• Classify and prioritize strategic sectors based on criteria such as market size, penetration potential, institutional relevance, and competition.• Produce industry studies and strategic account profiles (account planning) with a 360º view of opportunities and risks.• Define KPIs to measure the effectiveness of commercial efforts and the BI function.• Support commercial teams with intelligence for prospecting and managing key accounts.• Lead continuous intelligence cycles with recurring deliverables and ad-hoc analysis.• Promote a data-driven culture across business units, fostering the strategic use of information.• Monitor industry trends and competitor movements (competitive intelligence).• Drive a short, medium, and long-term roadmap for the BI function\'s evolution.
EDUCATION
Insper
Strategic Negotiation and Conflict Management
Fundação Getulio Vargas
MBA in Business Management
FIA Business School
Postgraduate Degree
Brigham Young University
Intercâmbio Universitário
UNICV - Centro Universitário Cidade Verde
Gestão Comercial
SKILLS
ABOUT LUIZ FERREIRA
WHO I AM Senior Business Intelligence and Sales Strategy Executive with 20+ years…
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