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Luis Pedraza
Marketplace Director - Seller Development @Mercado Libre
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WORK HISTORY
Marketplace Director - Seller Development @Mercado Libre
Scope: Marketplace Director for SMBs Segment at Mercado Libre Mexico (Midtail & Longtail)
EDUCATION
Tecnológico de Monterrey
Industrial Engineering, Engineering
University of Birmingham
Exchange Semester
Harvard Business School Executive Education
Aligning Strategy & Sales
University of Düsseldorf
Exchange Semester
Tecnológico de Monterrey
Specialization in Financial Administration
IPADE Business School
Master in Business Administration, MBA
HEC Paris
MBA, exchange term, MBA
SKILLS
ABOUT LUIS PEDRAZA
Senior executive with 15+ years of experience leading e-commerce, marketplace growth, and commercial strategy across top companies including Mercado Libre, Amazon, Johnson & Johnson, and DuPont. Currently Marketplace Director – Seller Development at Mercado Libre Mexico, driving the growth, profitability, and enablement of thousands of sellers while managing an annual GMV of $8.5B+ USD.At Amazon, I led the 1P Apparel business, achieving record-breaking performance during strategic events such as Prime Day. I also founded Evoka Gallery, an e-commerce platform democratizing access to contemporary art.MBA from IPADE (exchange at HEC Paris) with additional executive education at Harvard Business School. I’m passionate about digital commerce scale, commercial strategy, seller ecosystem acceleration, leadership development, and using data & technology to build profitable, user-centric business models.
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