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Luis Herrera
Business Insights Consultant @Universidad Anáhuac Querétaro
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WORK HISTORY
Business Insights Consultant @Universidad Anáhuac Querétaro
MX
Business, Market and Consumer Insights consultant to inform client growth strategyDesigned and executed plan for Rotoplas, generating a workflow to extract insights from historical 20••••21 surveys, creating a Learning-Insight-Opportunity matrix with +80 insights to infuse 2025 business initiatives pipeline based on McKinsey Wave Transformation Program. Plan executed for 3 countries in 3 months
EDUCATION
IAB Spain Formación
Marketing Digital Micro Degree, Marketing/Gestión de marketing, general
Instituto Politécnico Nacional
Industrial Business Administrator , Finance
Squared Online
Digital Marketing, Comunicación digital y contenidos multimedia
SKILLS
ABOUT LUIS HERRERA
I am a passionate professional in business strategy, consumer insights, and market…
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