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Luis Armando Gómez Garzón
Founder and Managing Partner @Vid Mexicana
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WORK HISTORY
Founder and Managing Partner @Vid Mexicana
Mexico City, MX
Responsable de la estrategia y operación de Vid Mexicana.Responsable de la rentabilidad del negocio, así como las estrategias comerciales con los viñedos en México. Alta capacidad de generación de resultados en ambientes competitivos a través de la construcción de equipos de alto rendimiento-Levantamiento de Capital-Crecimiento compuesto de doble digito - Altos KPIs en Comercio ElectrónicoExpertos en Comercio Electrónico y Market Place con Amazon, Mercado Libre y Wal-Mart trabajando con Drop shipping y entrega día siguiente (Prime/Flash)Mercadotecnia Digital: Search, SEO y SEM.Manejo de alianzas estratégicas y proveedores claveModelo de suscripción y recurrenciaManejo de canales B2B (Centros de consumo, retail, ventas corporativas)
EDUCATION
Tecnológico de Monterrey
Diplomado, Habilidades Gerenciales
IEDGE Business School
Master en Digital Analytics and Big Data, Business Statistics
The University of Texas at Austin
Master of Business Administration (MBA), Business Administration and Management, General
Asociacion de Sommeliers Mexicano
Diploma, Wine and Spirits
EGADE Business School
Master of Business Administration (MBA), Business Administration and Management, General
Universidad Iberoamericana, Ciudad de México
Diploma, Formacion del Sommelier
Universidad La Salle, A.C.
Pharmacoeconomics Diploma, Pharmmacoeconomics
Instituto Tecnológico Autónomo de México
Marketing specialization
Instituto Tecnológico Autónomo de México
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT LUIS ARMANDO GÓMEZ GARZÓN
I’m passionate about helping people make better decisions so they can live with clarity and peace of mind. That purpose has guided my career for over 25 years, combining commercial leadership, marketing, sales, digital transformation, and e-commerce across both global corporations—such as Novartis, Bristol-Myers Squibb, and PepsiCo—and my own entrepreneurial ventures.Today, I lead Vid Mexicana, a platform that connects consumers with the finest wines, spirits, and gourmet products, and The Mexican Wine Guy, my personal brand where I share educational content and experiences to make wine more accessible and enjoyable for everyone.Through Lince Consulting, I also help businesses grow and evolve through strategic and digital transformation. I\'ve served as a mentor, entrepreneurship professor, and speaker, always driven by a commitment to share knowledge and empower others to thrive—personally and professionally.
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