Luisa Vélez

WORK HISTORY

EDUCATION

ABOUT LUISA VÉLEZ

I’m a communications strategist and storyteller with more than a decade of experience helping brands, leaders, and creators strengthen their reputation, elevate visibility, and communicate with purpose.My career has taken me across global corporations, government institutions, nonprofits, and the tech-for-good ecosystem in Canada. I’ve led strategic communications, PR, internal engagement, and thought-leadership initiatives for organizations ranging from Samsung, Netflix, PwC, Shell, Trafigura, and Pernod Ricard to public-sector institutions such as the Colombian Ministry of Transport and the Department of Science, Technology, and Innovation.Most recently, my work in Canada has included leading corporate communications within the fintech and philanthropy space, supporting a national charitable tech platform in strengthening its brand visibility, media presence, internal culture, and executive thought leadership. This experience gave me a unique lens into the intersection of finance, technology, social impact, and storytelling — and deepened my passion for communications that drive positive change.Today, I bring all of that expertise into Soulful PR, the boutique studio I founded to support conscious creators, entrepreneurs, authors, coaches, and purpose-driven brands. My approach blends strategic PR with intuitive, heart-centered storytelling to help clients:• Launch meaningful offerings,• Build aligned visibility,• Expand thought leadership,• Craft magnetic narratives, and• Connect deeply with their audiences.Whether guiding a client through a major launch, orchestrating media outreach, shaping a brand story, or developing a long-term visibility strategy, my focus is always the same: communication that feels aligned, authentic, and transformative.If you’re building a purpose-driven brand or stepping into a new level of visibility, I’d love to connect.