Lucy W.

WORK HISTORY

ABOUT LUCY W.

I\'m Astley\'s Marketing Manager, working hard to overcome the pre-conception of exactly what expertise a signmaker can actually offer to support clients. We do make amazing fabricated lettering, impressive totems, custom wallpapers and everything that comes as part of brand implementation.but that\'s not all we offer. I fully believe that a huge part of my role is to ensure the company is judged on more than being a manufacturer of product. My expertise covers all elements of marketing and brand implementation. Coming from a design based background, one of my key strengths is to put strategy into action and this offers me greater flexibility and opportunity to explore new ideas.With heightened knowledge of areas of design that include conceptualisation, artworking, digital solutions, web-based media, PR, campaign managment and other essential forms of marketing communication, my experience spans over 20 years. I\'m also very lucky and privileged to have mentored some amazing talent throughout many of my roles, and help develop some incredibly creative people. It\'s great to think that I\'ve started them off in their careers and played a small part in their own journeys.