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Lucyna Koba
Market Leader CEO @Nielsen
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WORK HISTORY
Market Leader CEO @Nielsen
Warsaw, PL
EDUCATION
Akademia Leona Koźmińskiego (Kozminski University)
Executive MBA
Uniwersytet Opolski
Bachelor of Science (BS)
SKILLS
ABOUT LUCYNA KOBA
Experienced executive with business & marketing knowledge with a proven track record of management and sales in Poland and CEE region. Media and communications leader with experience allowing to run multimedia campaigns at a local and regional level. TMT, Finance, Retail, Auto, FMCG. Team Player with strong negotiations skills used in media trading department as also aligning clients contracts. Skills/Competencies include-Business development success in highly competitive AdTECH environment; i.e. significant growth in pandemic environment- Negotiations skills used in cooperation with the clients and media suppliers; i.e. member of the trading team in Media House-Marketing and advertising expertise for finance, FMCGs, AdTECH, retail and ecommerce companies-Team leadership: leading and managing teams of various sizes, including client service and sales teams, supervising strategic projects; i.e. complex market research or new martech product configuration-Media innovation: i.e. effective strategies including digital and social media. Previous projects- programmatic solutions (Finance, Retail clients)- social media strategy (Retail client)- content marketing (FMCG, Finance, Retail clients)- international account management (Retail client)- business development strategy (martech, business intelligence)
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