Lucy Matthews

a Marvellous Reputation @Rethink Press

London, GB

A Marvellous Reputation, the #1Amazon Best Seller, is for entrepreneurs and business owners of all sized companies, who hate blowing their own trumpet but who know they are marvellous and the best at what they do. And who really want to show others that they are the person (or business) to be with – as a work colleague, boss, consultant, supplier, therapist, friend, lover, partner, whatever. It is a collection of the important tactics and fundamentals of good PR, gathered through Lucy’s own 30+year career as a PR expert, and shows how using them strategically can get people talking about you, to seriously help your bottom line profits and your personal happiness. It is a fun reference book, providing the basic insights and tactics that you can then use to influence the opinions of those people who are important to you, and hence make your personal and work relationships richer, your business profiles higher, and the perceived value of your products and services astronomic. Who would not want that? It includes:• How to harness the power of third party endorsement to communicate your messages most powerfully to your target audience• Why every business should have a crisis management plan• The tried and tested formula for getting journalists to talk about you• How to be interesting, even when you think you are not• How to use PR skills to establish yourself in a new community or refresh your friendship group.This book is her answer to all the PR cynics and non-believers, taking you on her journey to realising the true power and value that good third-party endorsement can bring to our lives, and giving you 10 Public Relations lessons/tactics you can use now to make your business, and your life, super successful.

University of Exeter

BA Hons, English and Drama