Lucy Holden
Content Marketing & Communications Manager @Eseye
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WORK HISTORY
Content Marketing & Communications Manager @Eseye
Guildford, GB
As a world leader in IoT connectivity solutions, Eseye helps customers to realise lasting value from global IoT projects. We bring the deep device expertise needed to integrate, manage and optimise IoT connectivity for estates of any scale or complexity. Then seamlessly connect these devices across 190 countries and more than 700 networks. All with near-100% uptime. We see IoT differently. We always start with the device – getting this right is the key to success. Together, we define what good looks like, then build a custom roadmap to deliver IoT right first time. We help customers to navigate every step, from idea to implementation and beyond. This is future-proofed IoT, built on decades of end-to-end delivery for the likes of Amazon, Shell and Costa Coffee. Nobody does IoT better. • Responsible for content creation and strategy: produce thought leadership papers, SaaS solution papers, research reports, case studies, tech podcast, articles, infographics, animation and talking head videos • Research and synthesise complex technical information into easy-to-digest content, while also optimising the copy and design for UX and SEO • Uphold brand guidelines across the business both externally and internally, along with ensuring tone of voice is consistently maintained • Accountable for Eseye’s corporate social media channels: execute the social schedule, and lead the social advocacy programme for the Sales, Business Development and Customer Success teams • Manage internal communications: write internal marketing collateral, and produce a bimonthly global newsletter to increase employee engagement • Work closely day-to-day with external designers and agencies to develop marketing materials such as advertising, brochures, guides and videos, ensuring liaison with key stakeholders across the business • Support the PR strategy by working alongside CMO and agency to write, copy edit and produce press releases, articles and interviews
EDUCATION
Alton College
A Level, English Literature - A, Law - A, History - B
University of Southampton
Bachelor of Arts (B.A.), English, 1st
Chartered Institute of Public Relations
CIPR Professional PR Certificate (Level 5), Public Relations
eMarketeers
Training Course, Digital Marketing
ABOUT LUCY HOLDEN
I am a content marketing and communications professional working in the connected world of IoT. As a world leader in IoT connectivity solutions, Eseye helps customers to realise lasting value from global IoT projects. We bring the deep device expertise needed to integrate, manage and optimise IoT connectivity for estates of any scale or complexity. Then seamlessly connect these devices across 190 countries and more than 700 networks. All with near-100% uptime. This is future-proofed IoT, built on decades of end-to-end delivery for the likes of Amazon, Shell and Costa Coffee. Nobody does IoT better. My role is all about communicating with our audience and creating content that drives engagement. Content covers everything. And no two days are quite the same. One day I might be crafting catchy copy for Eseye’s social media channels or telling a story artfully through an infographic. Another, I\'m collaborating with the team on creative marketing campaigns, project managing the end-to-end production of an informative, evergreen eBook, or writing compelling web copy targeting a specific vertical audience. I am detail-oriented with an eye for strong design. There\'s nothing I love more than working with creatives to bring marketing assets to life. Outside of work you\'ll find me reading, baking up a storm, or exploring the great outdoors. If you think there’s an opportunity for collaboration, please don\'t hesitate to reach out.
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