Lucy Tillett

Senior Product Marketing Manager @Thomson Reuters

London, GB

Senior Product Marketing ManagerReporting to the Director of Product Marketing, led the Global Trade for Europe brief, enabling clients to navigate regulatory changes and reduce risk. Additionally, assumed interim leadership of the European partnership marketing strategy- Drove the tactical and strategic direction of the Global Trade solution suite,\'OneSource\'(comprising 18 products), for the European market, analysing market trends, customer needs, and win/loss opportunities- Accelerated in-bound business performance by delivering on go-to-market growth initiatives, contributing to global pricing and packaging strategies, and making recommendations to the Product Marketing VP- Identified and secured funding for a landmark ESG product opportunity, entering a new market segment to help clients optimise sustainability amid new legislation- Commissioned a predictive \'propensity-to-buy\' model, advancing Sales\' capabilities to prioritise leads and tailor campaigns- Synthesised key data (NPS, segment performance, retention rates) to inform marketing campaigns, product roadmaps, and business casesInterim Lead for European Partnership Marketing StrategyReporting to the VP of Partnership Marketing led the European partnership marketing strategy, overseeing collaboration with key partners to support mutual growth and optimise resource allocation. Spearheaded initiatives that aligned with global strategies while addressing regional market needs- Devised and implemented a partnership marketing strategy for Europe, fostering collaboration with key partners to drive mutual growth and increase partner-sourced pipeline- Directed co-sell, re-sell, and referral marketing efforts, aligning cross-functional teams to shape strategy, messaging, and content for campaigns- Led European partnership marketing, optimising resource allocation and aligning initiatives with broader global strategies while addressing regional needs

Product Marketing Alliance

Persona Certified | Masters

Product Marketing Alliance

Market Research | Masters

BPP University

Management with Project Management MSc

Product Marketing Alliance

Segmentation | Masters

University of Leicester

Ancient History and History BA, History