Katie Pettengill

Sr Marketer @Thomson Reuters

Jacksonville, FL, US

Work closely with senior management to implement strategic communication plans that facilitate growth and ensure alignment with sales pipeline needs. Drive results in a team environment, leveraging partnerships. Strive for customer loyalty and retention while growing the business keeping the customer experience at the forefront. Responsible for communicating monthly campaigns to Sales teams: ensuring buy-in, understanding• Utilize full range of marketing tactics and system tools to drive quality leads and positive conversion rates, including improved SLAs with BDR and Marketing Automation teams.• Brainstorm with colleagues to coordinate national events/programs that create awareness by driving QLs, promote engagement with existing opportunities and help close business faster. • Collaborate with campaign planning and SMEs to produce brand content, enhancing identity and engaging audiences.• Manage regional budgets, forecasting full year spend. Finance liaison for Field Marketing in 2021 and 2022 to improve expense reconciliation process.• Member of Westlaw Precision Launch Team. Collaborate with Campaign Planning, Product Marketing for complete go-to-market plan executing gifting motion and multi-event scope for all segments.• Lead training, on-boarding, and mentoring of new hires and contractors. Considered a mentor by colleagues and go-to resource for external marketing groups. Proven talent for motiving cohesive teams that achieve results. Dotted-line manager for three marketers supporting Southeast Region in 20••••21.• Integral part of Field Team’s impact on 2022 Thomson Reuters Change Program. Team pivoted from a focus on MAS to drive more QL’s and help grow, retain book of business. Through a cohesive four-part strategy, our event model showing pipeline growth of $6M in Q1 to $22M in Q2.• Data & Performance Squad, 2019 – 2020. Identify data and procedural issues to create better processes and ensure accurate dashboards for reporting to management.

Radford University

Bachelor of Science - BS, Communications