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Lucy Kirby
Senior Digital Transformation Manager @Diageo
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WORK HISTORY
Senior Digital Transformation Manager @Diageo
Dublin, IE
EDUCATION
Teesside University
BA
Teesside University
HND
ABOUT LUCY KIRBY
Hi! I’m Lucy, a seasoned professional with over 16 years of diverse experience spanning advertising, digital marketing, social media marketing, and product management. I’m also the proud owner of the F45 Training Grangegorman fitness franchise, where I juggle multiple roles with ease. Throughout my career, I’ve demonstrated a knack for successfully managing multi-channel advertising campaigns and product launches from inception to completion, always on schedule. I thrive on collaboration with cross-functional teams and am passionate about championing the customer experience and transforming business operations. Born and raised in England, I ventured abroad in 2011 and spent an exciting 7 years living and working in Sydney, Australia. In 2018, I made Ireland my new home. At the core of my personal and professional life are my values: authenticity, decisiveness, humour, optimism, and determination. These values guide me as I continue to navigate my exciting journey in the dynamic world of digital transformation, marketing and fitness.
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