Lucy Jacobs

WORK HISTORY

EDUCATION

ABOUT LUCY JACOBS

Hello! I am a Growth Marketing Specialist at World Finance. As I have become acclimated to this role, I have learned a great deal on the processes behind different marketing initiatives, new ways to optimize those processes, and the value of creative thinking in the ever-changing marketing landscape. I have stepped into a campaign management role, working with out vendors and team to organize and manage the flow of direct mail, email and text marketing initiatives. I look forward to all the knowledge and connections that I will gain through this position!In December 2023, I graduated with my Masters in Business Administration from Clemson University. My experiences have given me a broad business background and prepared me to find creative solutions and drive strategic decisions in the workplace. I have also gained valuable experience in networking and relationship building, allowing me to engage with investors and customers to bring business growth. Throughout my internship experiences at Greenville Area Development Corporation, BMW Manufacturing Associates, and Tong Miller and Associates, I have developed a unique blend of strengths. This blend of marketing and human resource related roles has yielded experience in researching current trends and market insights, re-organizing and developing marketing collateral, conducting meaningful research projects to enhance company practices/inform decisions, and leveraging various platforms to develop brand awareness. With my strong dedication to continuous learning, I look forward to connecting with individuals and opportunities that will allow me to both cultivate these strengths and discover new ones. Send me a message!Strengths- organization and planning- strategic thinking - content and marketing collateral creation- web development - in depth research skills- human resource coordination and research- drawing data driven conclusions and presenting findings- attention to detail- learning new software- process improvementSkilled in- Adobe CS (Adobe InDesign, Adobe Photoshop, Adobe Illustrator)- Canva- Microsoft PowerPoint, Microsoft Excel- AirTable- WordPress- Asana- Segment