Lucy Howdle
Head of Innovation, Equity & Design Dove North America @Unilever
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WORK HISTORY
Head of Innovation, Equity & Design Dove North America @Unilever
NY, US
EDUCATION
University of Bath
BSc (Hons), International Management and Modern Languages
ESCP Business School
Masters Cycle (Year 2)
SKILLS
ABOUT LUCY HOWDLE
An enthusiastic and committed brand developer, I have over 20 years of marketing behind me and experience in complex global project management and communication creation across channels on iconic global brands such as Rexona, Dove, Vaseline and Danone. I love to get under the skin of why people do what they do, uncovering insights and crafting beautiful mixes to answer their needs. I find insight and consumer behaviour fascinating and energising, and equally love to tackle complex project management puzzles or business issues – with a track record of bringing all the pieces together to launch powerful innovation globally. Packaging and product design, communication and brand identity development make me tick, and I am inspired and motivated by brands with purpose and a story to tell. My focus on brand strategy – working on brand architecture, DNA and design principles, fragrance and comms strategy - has helped me develop a strong understanding of and model for the building blocks of great brands.I am curious about culture, both my own and others – I love exploring design, learning languages and living in new places - and bring this curiosity to my work. I am collaborative and positive in developing people and teams to succeed and deliver great marketing mixes and product experiences.
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