Lucy Dawson
Growth Marketing Specialist @SmartRecruiters
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WORK HISTORY
Growth Marketing Specialist @SmartRecruiters
Lead marketing campaigns with global partners across RPO, technology, services, and consulting, including webinars, regional events, and co-branded content.• Shape and execute partner marketing strategies from start to finish — strategising, running campaigns, testing what works, and refining approaches to maximise impact.• Support a growing partner ecosystem by keeping partners informed, developing joint value propositions, and testing campaigns to see what resonates most with our customers.
EDUCATION
University of Leeds
Bachelor’s Degree, Management and Mathematics
ABOUT LUCY DAWSON
Blending SmartRecruiters’ vision with our partners’ goals is where my job finds its purpose.From solution-focused co-branded content to webinars and regional events, I make sure that partner initiatives come to life.I translate insights into action, guide campaigns from concept to execution, and refine our approach based on what we can see working.Every campaign is a chance to create something meaningful, useful, and impactful for the people it’s designed for.
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