Lucy A.

Shopper Marketing Manager - Retail Marketing @AkzoNobel

Slough, GB

Shopper Marketing Brand Manager for Dulux and Cuprinol Retail. Customer Marketing lead across the The Range, B&M and New Business. Leading creative, production and implementation across all Akzo products. Previously managing collectively retail accounts; B&Q, Screwfix, Tradepoint, Wickes, Homebase and Wilko.Working closely with key customer leads across multiple campaign activations in-store, online and social media. Bringing to life the customer journey to drive uplift across key product promotions and drive footfall to purchase. Project managing key business priority campaigns from brand development, through concept, creative development, production and deployment into stores. Bringing the shopper experience to life in the bricks and mortar stores. Wired closely with the commercial and category teams.

IPM

Diploma, Promotional Marketing

University of Lincoln

BA(hons), Advertising and Marketing

GBHS

Advertising and Marketing