Lucinda Lammin

WORK HISTORY

ABOUT LUCINDA LAMMIN

I am a corporate communications professional with 14+ years’ experience shaping communications strategy, reputation and brand positioning for global technology and consumer businesses, including Amazon, Meta and HONOR.Across my career, I have led communications across international and EMEA markets, defining strategy for major product launches, corporate announcements and high-visibility moments. My expertise sits at the intersection of technology, culture and consumer behaviour. I specialise in technology, AI and innovation communications, translating complex developments into relevant narratives that resonate in everyday life. My experience includes product and consumer communications across lifestyle categories such as fashion, beauty and connected technology, alongside thought leadership, cultural storytelling and the delivery of integrated, multi-market campaigns.Across my roles, I have led communications for major global announcements and industry events, working in close partnership with business, marketing and policy teams to ensure communications supports commercial priorities, brand visibility and long-term market positioning.My work is driven by a strong interest in how communications shapes understanding and perception as new technologies become part of everyday life, and how organisations remain culturally relevant as consumer expectations and media environments evolve.