Lucille Diaz de Rivera
Senior Manager, Go-to-market @adidas
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WORK HISTORY
Senior Manager, Go-to-market @adidas
Portland, OR, US
Contribute to deliver the global merchandising strategy and roadmap for Partnership & Collaboration produts for adidas. Support the North and Latin America Fashion B2B channel in building category business plans and landing Inline, Collaboration & Retailer Co-Created products with aim of reaching financial targets and KPI’s of the adidas brand. Support & align on shared goals and strategies for growth between market partners, product, design, marketing, digital and strategy, and planning teammates.
EDUCATION
De La Salle University
Bachelor of Science (B.S.)
Ateneo Graduate School of Business
Master of Business Administration (M.B.A.)
SKILLS
ABOUT LUCILLE DIAZ DE RIVERA
Product & Category Management | Merchandising | Go-to-market Lead
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