Lucienne Limer
Head of Marketing and Communications @IMPOWER Consulting
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WORK HISTORY
Head of Marketing and Communications @IMPOWER Consulting
London, GB
Established strongest thought leadership programme with record breaking reports, plenaries, podcasts and roundtables in 2024. Supporting 15 % company growth- Forged strategic partnerships with key influencers to boost brand endorsement- Developed compelling content, brand guidelines to improve brand identity and launched a new CRM system for marketing.
EDUCATION
TV Masters from Thinkbox
TV Advertising
University of East Anglia
BA, Business Studies
CIM | The Chartered Institute of Marketing
Post Graduate Diploma, Marketing
ABOUT LUCIENNE LIMER
Personal profile:Strong people person who relishes leadership/team development as much as marketing, Successful 25-year career with recent marketing director and senior leadership roles. Embraces change and fast paced environments. Experienced mentor who loves seeing long term growth and success in mentees. Known for resilience under pressure and effective team leadership with creative thinking capabilities.Business graduate, CIM postgraduate, previous non-exec board membership (NED) at Global Touring Group and Designed to Talk.Professional profile- Brand advertising and Communications experience: ATL+ full mix advertising, agency handling, contract negotiation, e-commerce, web optimisation, social media & content driving, display ads, database design, CRM, internal comms, events, sponsorship, exhibitions and merchandising- Extensive troubleshooting, change management and restructuring experience- Success in design and implementation of new marketing processes, operating model and establishing new teams- Proven advertising cost efficiency (CPA, PPC, Omnichannel) and customer retention (Chrun, ARPU) from brand & CRM strategies/campaigns based on research insights and successfully profiling audiences. More recently developed campaigns using SalesForce Marketing Cloud- Led research and insights to develop global market segments and subsequent personas - Experienced Marketer with proven extensive creative and management skills responsible for the integration of numerous company-wide brand development & communications campaigns
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