Lucie Pommier
Market Communications Manager @Calderys
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WORK HISTORY
Market Communications Manager @Calderys
Ville de Paris, FR
Calderys is a leading global provider for industries operating in high temperature conditions. The Group specializes in thermal protection for industrial equipment, with a wide range of refractory products and advanced solutions to enhance steel casting, metallurgical fluxes and molding processes. Our international network of experts ensures an end-to-end offer with tailored services. Drawing on over 150 years of experience, we support our customers in their energy transition needs. As a member of the Calderys Communication team, I manage Market Communications projects to support our industrial markets and our brand- Manages a 320K yearly budget for communications projects to support our industrial markets (Iron & Steel, Foundry and Thermal), aligned with our corporate brand and company strategy- Partners with marketing directors to support the sales teams through targeted coms projects- Creates and implements communication plans for product launches - Develops commercial kits, promotional plans and marketing assets for specific product ranges or services (aligned with branding, company tone of voice)- Manages media relations with the technical press and creates ads and editorials, supporting our strategy- Manages the group’s events strategy, organizes trade shows (up to 500k€ events) and customized customers events- Manages a network of design agencies for content creation (design, photoshooting, videoshooting)
EDUCATION
Ruhr University Bochum
Erasmus - Bachelor of Arts (Applied Languages, english & german)
ESP Ecole Supérieure de Publicité, Communication et Marketing
Master's degree (2nd year) Corporate communication, influence, e-reputation, Business/Corporate Communications
CY Cergy Paris Université
Bachelor of Arts - BA, International Studies and Modern Languages
ESP Ecole Supérieure de Publicité, Communication et Marketing
Master's degree (1st year), Communication and Media Studies
Lycée Van Gogh
French Baccalaureate (languages & literature)
SKILLS
ABOUT LUCIE POMMIER
As a Market Communications Manager at Calderys, I am passionate about #Marcom projects in a multilingual, industrial environment. I develop communication and marketing strategies tailored to our industry segments. My skills include: Creative concepts Content creationSocial media communicationsContent marketingEvent planningStrategy communications
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