Lucia Tung Liu
Product Marketing Specialist @UNOde50
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WORK HISTORY
Product Marketing Specialist @UNOde50
Madrid, ES
Led 360° product launches including pricing strategy, go-to-market planning, and brand performance reviews- Built tailored product assortments for store openings and wholesale partners, based on market trends and best-sellers- Conducted sales and performance analysis using Power BI, tracking KPIs, sell-in, sell-out, and category share- Collaborated with creative agencies to develop product storytelling, naming, and campaign concepts- Managed and maintained masterfiles across SKUs, descriptions, pricing, EAN codes, and materials- Created seasonal marketing plans aligned with product strategies and commercial priorities- Initiated and led an outlet capsule project repurposing past-season inventory, utilizing 70% of stock for a new November 2024 launch- Worked cross-functionally with departments including Finance, Demand Planning, VM, Communications, Production, and Trade Marketing.
EDUCATION
University of the Arts London
Master in Luxury Management and Marketing, Marketing
Emlyon Business School
Master of Science - MS, Luxury Management & Marketing
Universidad Nebrija
Double Degree in Business Management and International Relations
IE University
Advanced Program in Management and Marketing of Luxury Goods and Services, Marketing
Shanghai International Studies University
Business Management + International Relations, Administración y gestión de empresas, general
ABOUT LUCIA TUNG LIU
As a seasoned Product Marketing Specialist with a passion for the luxury industry, I…
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