Lucia Ferreira
Senior Product Designer @Intuit
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WORK HISTORY
Senior Product Designer @Intuit
Currently modernizing TurboTax.E2E Excellence•Led the E2E Excellence initiative, a cross-functional effort focused on resolving \"broken windows\"small but critical UX and system issues that eroded customer trust.•Partnered with PMs and engineers from diverse product areas, quickly adapting to different customer segments to identify and eliminate high-friction pain points.•Delivered high-impact end-to-end improvements with speed, reducing e-file reject rates and increasing return per visitor (RPV) which resulted in a multi-million dollar increase in revenue.Design Systems•Spearheaded a scalable illustration system that added emotional resonance to complex tax flows, enhancing user trust.•Contributed to a platform-wide visual refresh, aligning product aesthetics with evolving customer expectations and emotional design principles.•Enhanced design system components and accessibility, optimizing complex UI patterns (e.g, comp charts, tables).Research & Strategy•Translated strategic initiatives into intuitive product experiences that balanced user needs, business goals, and technical constraints.•Conducted user research and collaborated across design, engineering, and product to ensure insights informed design decisions at scale.•Communicated design rationale to stakeholders across disciplines, advocating for user trust, accessibility, and clarity at every step.
EDUCATION
Uruguayan Cinema School (Escuela de Cine del Uruguay, ECU)
B.A. in Film, Photography, Direction and Documentary
Universidad de la República
B.A. Communication Sciences, Advertising
CareerFoundry
Certified UX Designer (Specialization in UI Design) , UX design
SKILLS
ABOUT LUCIA FERREIRA
I\'m a multidisciplinary Designer with 10+ years of experience designing thoughtful, research-driven digital experiences. Over the last seven years in Fintech, I’ve learned to treat trust, clarity, and compliance as design inputs rather than limitations.I\'m comfortable in the high-level strategy phase as I am in the weeds of visual craft and design systems. I use research to guide my decisions, ensuring that every interaction is validated by real user needs. I thrive on turning complex systems and financial concepts into experiences that feel clear, human, and emotionally grounded.To keep my workflow lean, I use AI tools as a practical assistant for exploring language and speeding up iteration, allowing me to spend more time on the creative problem-solving that requires a human touch.I believe great products are built through creativity, care, and kindness, and I aim to bring that warmth to every team I join.Fueled by sunshine and coffee
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