Lucas Schumacher
Director, Digital Commercial Tiered Services @Kimpton Hotels & Restaurants
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WORK HISTORY
Director, Digital Commercial Tiered Services @Kimpton Hotels & Restaurants
San Francisco, CA, US
EDUCATION
University of San Francisco
Master of Business Administration - MBA, Marketing
University of Miami Herbert Business School
BBA, International Finance & Marketing
SKILLS
ABOUT LUCAS SCHUMACHER
I’m passionate about digital marketing and most interested in E-Commerce and companies that are undergoing organizational changes with e-commerce at the forefront. I have a very strong digital marketing background with more than a decade in total experience. I excel at managing multi-channel digital marketing campaigns while maintaining target Return-on-Investment (ROI) benchmark and utilizing analytics to drive optimizations.Proficient in both Adobe Analytics and Google Analytics Reporting Platforms with a Master of Business Administration (MBA) focused in Marketing from University of San Francisco.My areas of expertise include:• Digital Strategy• Multi-Channel Campaign Management• Digital Analytics (Adobe & Google)• Testing & Learning• Budget Management • A/B Testing• Paid Search• Metasearch
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