James Lucas
Marketing & Business Development Manager @Liberty Machinery Used Machinery Dealer
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WORK HISTORY
Marketing & Business Development Manager @Liberty Machinery Used Machinery Dealer
Chicago, IL, US
Marketing Team Leadership- Led a 5-person team of procurement and sales professionals- Created high-conversion phone scripts and email templates adopted department-wide- Trained team on CRM and Microsoft 365, boosting efficiency and adoption- Developed SOPs and training videos to streamline onboarding and ensure consistencyProject Management- Led full website redesign and e-commerce platform implementation, enhancing online presence and sales capabilities- Managed enterprise-wide RingCentral phone system deployment, ensuring seamless communication rollout- Oversaw implementation of web-based CRM/IMS system, streamlining customer and inventory processes- Directed migration from legacy individual terminal data management to centralized server-based system, improving data security & accessibilityEmail Marketing Expertise- Proficient in Campaign Monitor, Mailchimp, & AI-powered platforms including Smartlead- Built & executed targeted database segmentation strategies to improve deliverability & engagement- Designed campaign layouts and visuals while writing copy leveraging AI tools for optimizationAdvertising & Online Visibility- Conducted search volume and keyword research to identify high-demand equipment - Optimized product listings for SEO to improve search rankings and visibility - Authored detailed, accurate machine specifications for listings and marketing materials- Maintained consistent brand presence through regular updates across social media channelsRepair Parts Procurement:• Decoded technical schematics and partnered with repair team to identify required components• Sourced electrical, hydraulic, mechanical, and pneumatic parts cost-effectively from OEMs, distributors, niche suppliers, and secondary markets (eBay)• Oversaw complete order lifecycle — from PO issuance through receiving, inspection, and verification
EDUCATION
Metro State University
Bachelor of Science (BS), Business Administration
SKILLS
ABOUT JAMES LUCAS
Used Machinery Dealer looking to help people who have surplus used industrial machinery they need to sell.As a used machinery dealer I provide solutions for people who- Have surplus machinery to sell because the capital asset is being replaced by something new or is sitting idle (non-performing) and taking up valuable shop floor or expensive warehouse space- Sell new machinery and have customers who need help selling the machine tool which is being replaced- Are looking for good quality used machineryCall 84••••••61 or send an e-mail to j•••@libertymachinery.com and let\'s talk about how we can work together.Not ready to contact me directly? Shoot me a LinkedIn invite.Liberty specializes in immediate cash purchase and removal of all types of metalworking (chip-making), fabricating, finishing, and support machinery and equipment. We have an extremely strong marketing presence providing fast turn around and maximum liquid recapture on consignment (brokerage) sales.Examples of machinery we buy and sell:Multiple axis tool & cutter grindersMachining centersPresses and bending machineryLathes and turning centersSurface, cylindrical, and centerless grindersDeep hole drills (gun drills)Thread cutting machineryHonesExtrude Hone AFMVibratory deburringThermal deburring - TEMAnd many, many more….
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